The quest for addressability

Helping the television industry adopt addressability at scale

Go Addressable a trade organization led by AMC Networks, Comcast Advertising, DIRECTV Advertising, DISH Media, and Spectrum Reach to help maximize the scale, impact and value of TV as a marketing platform.

Our mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for advertisers to incorporate into their campaigns and for programmers looking to make their inventory addressable.

We will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory.

Go Addressable will lead efforts around industry education, advocacy and enablement, in order to:

Simplify

We will help simplify the process of buying and managing addressable TV campaigns, proposing solutions aimed at reducing inefficiencies and driving value for advertisers.

Socialize

We are committed to providing advocacy, education, actionable insights, use cases and technical updates on a regular basis to keep the industry informed and engaged with addressable TV.

Scale

Our ultimate goal is to help facilitate seamless distribution, ease of planning, standardization, flawless execution and unified measurement for addressable TV – combining the scale of traditional television with the precision of digital media.

But we can’t do this alone. We need to work together to unlock the next generation of TV advertising capabilities for our brands and partners.

The technology is here. The data is available and the industry is ready. It’s time to Go Addressable.

Participants

AMC Networks
Comcast Advertising
DirecTV Advertising
DISH Media
Spectrum Reach
AMC Networks
Comcast Advertising
DirecTV Advertising
DISH Media
Spectrum Reach