Go Addressable and Advertiser Perceptions Poll Finds 67% of Advertisers Now Use Addressable TV Advertising

47% of advertisers are using combined digital and linear teams to manage addressable TV, a key aspect given that the medium spans traditional TV and CTV.

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Go Addressable Launches Unified Industry Guidelines for Addressable Advertising

Go Addressable, an industry initiative launched by television distributors to advance addressable advertising, today introduces a set of common industry…

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Major Television Distributors Spearhead ‘Go Addressable’ Initiative to Advance Addressable TV Advertising Across the Industry

Today, several of the top U.S. television distributors and leading TV brands announce the formation of Go Addressable, an industry…

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