Missed the Go Addressable Fall Summit? Watch on-demand to hear from industry leaders as they dive into the future of addressable TV, discussing key trends in targeting, measurement, media accountability, and premium content.
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of advertisers that aren't using addressable TV plan to start using it next year
of advertisers consider addressable TV
a must-buy
of advertisers say they are satisfied or very satisfied with addressable TV
of advertisers believe that the current state of addressable TV has improved
This new report from Go Addressable and CIMM, is based on in-depth custom research and unveils results on addressable TV advertising usage and trends.
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In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.
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