A Guide for “Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.

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Report

The Market Value of Addressable TV

Countless options coupled with unique campaign objectives make media selection no easy feat for advertisers today. While we know there…

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Blog

Addressable TV Offers Precision Audience Targeting for Marketers at Scale

Today, audiences are consuming content everywhere and, on every device, causing viewership fragmentation and numerous choices for marketers. As marketers…

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Report

Addressability and the Future of TV Advertising

As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…

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Blog

Addressable TV Advertising: Let’s Go

The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…

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Insight

Preparing for Addressability

The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…

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Insight

Enabling Addressable TV Advertising to Achieve Specific Marketing Goals

For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…

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