A Guide for “Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.

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Blog

Addressable TV Advertising: Let’s Go

The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…

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Insight

Preparing for Addressability

The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…

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Insight

Enabling Addressable TV Advertising to Achieve Specific Marketing Goals

For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…

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Insight

Enabling Addressable TV advertising for Sellers

Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…

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Insight

Go Addressable’s Shared Learnings and Easy-to-Use Solutions

Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…

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Report

“Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a…

Read More