The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.
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As the 2023 upfronts get underway, advertisers are once again faced with the challenge of reaching consumers and achieving optimal…
Insight
Our second annual Go Addressable event, Go Addressable 2022: Advancing The Future of Television on November 16th hosted a full…
Report
Research shows that addressable TV is well-positioned for success next year. In October of 2021 and 2022, Go Addressable partnered…
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Countless options coupled with unique campaign objectives make media selection no easy feat for advertisers today. While we know there…
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Today, audiences are consuming content everywhere and, on every device, causing viewership fragmentation and numerous choices for marketers. As marketers…
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As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…