Insights
Guidelines for Planning & Buying Addressable TV Advertising
This new report from Go Addressable and CIMM, is based on in-depth custom research and unveils results on addressable TV advertising usage and trends.
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Report
The Market Value of Addressable TV
Countless options coupled with unique campaign objectives make media selection no easy feat for advertisers today. While we know there…
Blog
Addressable TV Offers Precision Audience Targeting for Marketers at Scale
Today, audiences are consuming content everywhere and, on every device, causing viewership fragmentation and numerous choices for marketers. As marketers…
Report
Addressability and the Future of TV Advertising
As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…
Blog
Addressable TV Advertising: Let’s Go
The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…
Insight
Preparing for Addressability
The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…
Insight
Enabling Addressable TV Advertising to Achieve Specific Marketing Goals
For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…