Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Report
Debunking the Demo Myth: Addressable TV is Not Just for Older Adults
Adults Are Consistently Watching Both Linear and Streaming Contrary to some buyers’ beliefs, adults 18-34 still watch linear TV. Go…
Blog
Amid Economic Pressure, Addressable TV Advertising Is More Important Than Ever
In a post-pandemic efficiency-minded environment, marketers need to determine how to get the most out of each marketing dollar, and…
Blog
How Addressable TV Advertising Can Help Solve the Industry’s Brand Safety Issues
With the explosion of CTV and OTT inventory, marketer concern about digital ads showing up adjacent to unsuitable content has…
Blog
Five Things All Advertisers Should Know About Addressable TV Advertising
It’s not news that the TV landscape is evolving and becoming more fragmented and complex. TV has expanded across screens…
Insight
Planning & Buying Guide for Addressable TV Advertising 2024
Go Addressable partnered with CIMM to explore addressable TV advertising usage and trends across buyers and sellers to provide proven…
Blog
Go Addressable Summit 2023: Building the Converged Addressable Future
Go Addressable’s third-annual summit this year focused on discussing some of the biggest topics of addressable TV advertising; how the…