Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Insight
MVPD Addressable Delivers Unduplicated Audience Reach at Scale
According to the Deloitte 18th annual Digital Media Trends report, U.S. households spend $61 per month on four streaming video…
Blog
Go Addressable Summit 2024: TV Unified: The Intersection of Addressability and Innovation
Addressable TV Advertising Has Reached a Tipping Point in 2024 Go Addressable’s annual summit has served as the industry’s pulse…
Report
Addressable TV Advertising: A Tipping Point
Two-Thirds of Advertisers Plan to Start Using Addressable TV in 2025 The number of advertisers not using addressable TV advertising*…
Report
Debunking the Demo Myth: Addressable TV is Not Just for Older Adults
Adults Are Consistently Watching Both Linear and Streaming Contrary to some buyers’ beliefs, adults 18-34 still watch linear TV. Go…
Blog
Amid Economic Pressure, Addressable TV Advertising Is More Important Than Ever
In a post-pandemic efficiency-minded environment, marketers need to determine how to get the most out of each marketing dollar, and…
Blog
How Addressable TV Advertising Can Help Solve the Industry’s Brand Safety Issues
With the explosion of CTV and OTT inventory, marketer concern about digital ads showing up adjacent to unsuitable content has…