The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.
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As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…
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The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…
Insight
The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…
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For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…
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Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…
Insight
Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…