Insights
A Guide for “Turning On” Addressable TV Advertising
The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.
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Report
Addressability and the Future of TV Advertising
As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…
Blog
Addressable TV Advertising: Let’s Go
The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…
Insight
Preparing for Addressability
The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…
Insight
Enabling Addressable TV Advertising to Achieve Specific Marketing Goals
For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…
Insight
Enabling Addressable TV advertising for Sellers
Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…
Insight
Go Addressable’s Shared Learnings and Easy-to-Use Solutions
Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…