The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.
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The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…
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For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…
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Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…
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Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…
Report
The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a…