A Guide for “Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.

download guide

Report

Addressability and the Future of TV Advertising

As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…

Read More

Blog

Addressable TV Advertising: Let’s Go

The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…

Read More

Insight

Preparing for Addressability

The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…

Read More

Insight

Enabling Addressable TV Advertising to Achieve Specific Marketing Goals

For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…

Read More

Insight

Enabling Addressable TV advertising for Sellers

Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…

Read More

Insight

Go Addressable’s Shared Learnings and Easy-to-Use Solutions

Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…

Read More