The quest for addressability
Helping the television industry adopt addressability at scale
Go Addressable is an industry initiative led by a4 Advertising, Comcast Advertising, Cox Media, DIRECTV Advertising, DISH Media, and Spectrum Reach to help maximize the scale, impact and value of TV as a marketing platform.
Our goal is to accelerate the growth of addressable TV advertising, making it easier for advertisers to incorporate it into their campaigns.
We will do this by addressing the challenges facing the addressable TV ecosystem and recommending actionable solutions, all while remaining committed to protecting personal information.