The quest for addressability

Helping the television industry adopt addressability at scale

Go Addressable is an industry initiative led by a4 Advertising, Comcast Advertising, Cox Media, DIRECTV Advertising, DISH Media, and Spectrum Reach to help maximize the scale, impact and value of TV as a marketing platform.

Our goal is to accelerate the growth of addressable TV advertising, making it easier for advertisers to incorporate it into their campaigns.

We will do this by addressing the challenges facing the addressable TV ecosystem and recommending actionable solutions, all while remaining committed to protecting personal information.

Go Addressable will lead efforts around industry education, advocacy and enablement, in order to:

Simplify

We will help simplify the process of buying and managing addressable TV campaigns, proposing solutions aimed at reducing inefficiencies and driving value for advertisers.

Socialize

We are committed to providing advocacy, education, actionable insights, use cases and technical updates on a regular basis to keep the industry informed and engaged with addressable TV.

Scale

Our ultimate goal is to help facilitate seamless distribution, ease of planning, standardization, flawless execution and unified measurement for addressable TV – combining the scale of traditional television with the precision of digital media.

But we can’t do this alone. We need to work together to unlock the next generation of TV advertising capabilities for our brands and partners.

The technology is here. The data is available and the industry is ready. It’s time to Go Addressable.

Participants

Altice USA a4 Advertising
Comcast Advertising
Cox Media
DirecTV Advertising
DISH Media
Spectrum Reach
Altice USA a4 Advertising
Comcast Advertising
Cox Media
DirecTV Advertising
DISH Media
Spectrum Reach