Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Blog
Addressable TV Offers Precision Audience Targeting for Marketers at Scale
Today, audiences are consuming content everywhere and, on every device, causing viewership fragmentation and numerous choices for marketers. As marketers…
Report
Addressability and the Future of TV Advertising
As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…
Blog
Addressable TV Advertising: Let’s Go
The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…
Insight
Preparing for Addressability
The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…
Insight
Enabling Addressable TV Advertising to Achieve Specific Marketing Goals
For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…
Insight
Enabling Addressable TV advertising for Sellers
Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…