Go Addressable Summit 2025: The New Age of Addressable & Deterministic Identity
Certification Program
Every expert started somewhere. For addressable TV, that somewhere is right here.
Go Addressable is committed to helping agencies and brands unlock the skills they need to buy, plan and execute addressable campaigns with confidence.
Our three-part certification course is organized by level – Essentials, Master, Pro – and available for free on Substack. Each course features on-demand video lectures from leading industry experts, written instructional materials, quizzes, as well as badges and certificate credentials upon completion.
Learn moreEmpower your career growth and work toward becoming an addressable pro
Addressable Essentials
Introduction to addressable TV advertising and why identity matters
Learn addressable. Become essential.
In this introductory course, Evan Shapiro, Matt Van Houten and Larry Allen provide an overview of the origins and key concepts of addressable TV advertising, highlighting the value of addressable-first media strategies, and provide an in-depth review of deterministic identity – the cornerstone of successful media investments.
Enroll todayFeatured speakers
Evan Shapiro
Media Universe Cartographer & Founder, ESHAP
Matt Van Houten
Go Addressable, and DIRECTV Advertising
Larry Allen
Go Addressable, and FreeWheel
Addressable Master
Buying media in the addressable ecosystem and measurement, attribution, and optimization
Every team needs an addressable master
Evan Shapiro returns with Mike Treon, Jose Moreira and Alex Belaidi for a master class in understanding how the addressable TV ecosystem actually works today, connecting exposure to outcomes with deterministic measurement, and optimizing campaigns with clearer performance insights.
Enroll todayFeatured speakers
Evan Shapiro
Media Universe Cartographer & Founder, ESHAP
Mike Treon
PMG
Jose Moreira
DISH Media
Alex Belaidi
Spectrum Reach
Addressable Pro
Coming soon
Level Up. Get Certified. Go Pro.
Evan Shapiro returns with industry experts to unpack best practices and proven success stories that empower you to buy, plan and activate addressable campaigns with confidence!
Launching 2H 2026