CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising

This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.

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Insight

Go Addressable’s Shared Learnings and Easy-to-Use Solutions

Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…

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Report

“Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a…

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