Go Addressable Releases New Research Demonstrating the Importance of Addressable TV Advertising Among Adults 18-34 Amid Signal Loss

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry.

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New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

Report highlights the important role that addressable TV advertising plays in the overall media mix, along with five best practices…

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Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

The findings come as a survey of the Go Addressable group reveal that the industry initiative has helped to enable a monthly average of 68 billion linear advertising minutes, up 29% YOY.

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Go Addressable Announces Its Official Formation as an Industry Trade Organization

This latest development and milestone are noteworthy as they point to the organization’s continued momentum as well as the larger industry interest, awareness of and growing usage and adoption of addressable TV advertising.

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New Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Advertising Played a Role in Their Upfront Negotiations

Go Addressable, an industry initiative to advance addressable TV advertising, announced the results of a new study with Advertiser Perceptions that demonstrates how the medium’s role in the upfronts is evolving, signaling a trend of increased usage across the industry.

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New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising

Nearly three in four marketers are currently including addressable TV in their media plans, a 16% increase versus a year ago.

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