Nearly three in four marketers are currently including addressable TV in their media plans, a 16% increase versus a year ago.
The findings come as a survey of the Go Addressable group reveal that the industry initiative has helped to enable a monthly average of 53 billion linear advertising minutes.
47% of advertisers are using combined digital and linear teams to manage addressable TV, a key aspect given that the medium spans traditional TV and CTV.
Go Addressable, an industry initiative launched by television distributors to advance addressable advertising, today introduces a set of common industry…
Today, several of the top U.S. television distributors and leading TV brands announce the formation of Go Addressable, an industry…