BeetTV interviewed industry leaders from Blockgraph, Comcast Advertising, Dentsu, DIRECTV Advertising, PMG and Spark Foundry at Go Addressable’s fourth annual summit. Tune into their insights into why addressableTV advertising is a “must buy”, how first party deterministic data ensures advertisers reach audiences at scale, and why going #addressablefirst delivers better outcomes, plus much more!
“Addressable Advertising Adoption Accelerates In Upfront Buys” – Larry Allen, Comcast Advertising & 2024 Board Chair, Go Addressable
The adoption of addressable advertising is accelerating, with 65% of advertisers including it in their upfront negotiations this year. Of those who have not yet used addressable advertising, two-thirds intend to do so in next year’s upfront. This growth is attributed to the education and organization efforts of Go Addressable…
“First-Party Data Driving Next Stage of Addressability” – Sam Bloom, PMG
Customer data have become more valuable as marketers adopt newer technologies to unlock insights such as the best ways to reach their clientele across a variety of media platforms. These methods are helping advertisers to wean themselves from tracking cookies that have underpinned online marketing for the past 30 years…
“An Inspiring Underdog: Dentsu’s Cara Lewis on AddressableTV’s Growth” – Cara Lewis, dentsu International
As addressable TV grows beyond its roots in categories like auto, new challenges have appeared around targeting, measurement, cost and creative. But the opportunity lies in seeing different kinds of ad buyers adopting addressable…
“Addressability Relies on Insights That Ensure Proper Targeting” – Lisa Giacosa, Spark Foundry
Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers…
“Addressable Advertising Needs Reliable Data to Deliver Results” – Jason Manningham, Blockgraph
Addressable advertising is making great strides in fulfilling its promise to show different commercials to different households during the same television programming. Having really accurate first party data is critical for advertisers who want to reach their audiences and measure the results…
“Addressable TV Advertising Set for Takeoff As Buyers Seek Performance” – Matt Van Houten, DIRECTV Advertising & 2025 Board Chair, Go Addressable
Addressable TV advertising has hit an inflection point. More marketers are turning to it as a “must-buy” to achieve better performance, even as overall TV ad spend remains under pressure…