Go Addressable 2021

Advancing the
Future of Television

Addressable TV represents one of the most significant shifts in advertising in decades, providing a more effective, accountable and optimizable ad experience for everyone in the media ecosystem.

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Key findings

According to a new study from Advertiser Perceptions

88%

of advertisers and marketers agree addressability is important to the future of TV advertising

1 in 3

addressable TV advertisers will increase that spend in 2022

75%+

of advertisers say that linear addressable is key to solving marketing objectives in a fragmented media world

Latest insights

A Guide for “Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.

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The quest for addressability

Helping the television industry adopt addressability at scale

In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.

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Participants

Altice
Comcast Advertising
Cox Media
DISH Media
Frontier Communications
Spectrum Reach
Vizio
Warner Media | Direct TV
Altice
Comcast Advertising
Cox Media
DISH Media
Frontier Communications
Spectrum Reach
Vizio
Warner Media | Direct TV