Advancing the Future of Television

Go Addressable 2022

Join our second annual event as we continue to lead efforts to advance addressable television. At this year's summit, hear from industry leaders as they take a deep dive into the perspective and implementation of addressable advertising strategies among agencies and advertisers.

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Key findings

According to a new study from Advertiser Perceptions

41%

of advertisers that aren’t using addressable will start using it next year

37%

of users plan to increase their addressable spend in 2023

99%

of advertisers say they are satisfied or very satisfied with addressable options

77%

are satisfied with addressable TV measurement solutions

Latest insights

A Guide for “Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.

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The quest for addressability

Helping the television industry adopt addressability at scale

In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.

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Participants

Altice USA a4 Advertising
Comcast Advertising
Cox Media
DirecTV Advertising
DISH Media
Spectrum Reach
Vizio
Altice USA a4 Advertising
Comcast Advertising
Cox Media
DirecTV Advertising
DISH Media
Spectrum Reach
Vizio