Addressable TV represents one of the most significant shifts in advertising in decades, providing a more effective, accountable and optimizable ad experience for everyone in the media ecosystem.
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of advertisers and marketers agree addressability is important to the future of TV advertising
addressable TV advertisers will increase that spend in 2022
of advertisers say that linear addressable is key to solving marketing objectives in a fragmented media world
The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.
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In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.
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