Join our second annual event as we continue to lead efforts to advance addressable television. At this year's summit, hear from industry leaders as they take a deep dive into the perspective and implementation of addressable advertising strategies among agencies and advertisers.
of advertisers that aren’t using addressable will start using it next year
of users plan to increase their addressable spend in 2023
of advertisers say they are satisfied or very satisfied with addressable options
are satisfied with addressable TV measurement solutions
The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.
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In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.
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