Building the Converged Addressable Future

Go Addressable 2023

Join our third annual event as we continue to lead efforts to accelerate the adoption of addressable TV advertising. At this year’s summit, industry leaders will explore the convergence of addressability and discuss benefits for buyers, the important role that data plays, and where the future of addressable is headed.

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Key findings

According to a new study from Advertiser Perceptions

50%

of advertisers that aren’t using addressable TV plan to start using it next year

40%

of advertisers plan to increase their spend on addressable TV in 2024

85%

of advertisers say they are satisfied or very satisfied with addressable TV

59%

of advertisers say measurement in addressable TV has improved in the last year

Latest insights

A Guide for “Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.

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The quest for addressability

Helping the television industry adopt addressability at scale

In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.

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Participants

Altice USA a4 Advertising
Comcast Advertising
DirecTV Advertising
DISH Media
Paramount
Spectrum Reach
Altice USA a4 Advertising
Comcast Advertising
DirecTV Advertising
DISH Media
Paramount
Spectrum Reach