Missed the Go Addressable Fall Summit? Watch on-demand to hear from industry leaders as they dive into the future of addressable TV, discussing key trends in targeting, measurement, media accountability, and premium content.
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of advertisers that aren't using addressable TV plan to start using it next year
of advertisers consider addressable TV
a must-buy
of advertisers say they are satisfied or very satisfied with addressable TV
of advertisers have noticed improvement in simplicity of buying, measurement, and scale with addressable TV
This new report from Go Addressable and CIMM, is based on in-depth custom research and unveils results on addressable TV advertising usage and trends.
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Go Addressable is committed to helping agencies and brands unlock the skills they need to buy, plan and execute addressable campaigns with confidence.
