Join our third annual event as we continue to lead efforts to accelerate the adoption of addressable TV advertising. At this year’s summit, industry leaders will explore the convergence of addressability and discuss benefits for buyers, the important role that data plays, and where the future of addressable is headed.
of advertisers that aren’t using addressable will start using it next year
of users plan to increase their addressable spend in 2023
of advertisers say they are satisfied or very satisfied with addressable options
are satisfied with addressable TV measurement solutions
The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.
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In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.
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