Join our third annual event as we continue to lead efforts to accelerate the adoption of addressable TV advertising. At this year’s summit, industry leaders will explore the convergence of addressability and discuss benefits for buyers, the important role that data plays, and where the future of addressable is headed.
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of advertisers that aren’t using addressable TV plan to start using it next year
of advertisers plan to increase their spend on addressable TV in 2024
of advertisers say they are satisfied or very satisfied with addressable TV
of advertisers say measurement in addressable TV has improved in the last year
This new report from Go Addressable and CIMM, is based on in-depth custom research and unveils results on addressable TV advertising usage and trends.
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In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.
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