Building the Converged Addressable Future

Go Addressable 2023

Join our third annual event as we continue to lead efforts to accelerate the adoption of addressable TV advertising. At this year’s summit, industry leaders will explore the convergence of addressability and discuss benefits for buyers, the important role that data plays, and where the future of addressable is headed.

Key findings

According to a new study from Advertiser Perceptions

41%

of advertisers that aren’t using addressable will start using it next year

37%

of users plan to increase their addressable spend in 2023

99%

of advertisers say they are satisfied or very satisfied with addressable options

77%

are satisfied with addressable TV measurement solutions

Latest insights

A Guide for “Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a collection of definitions, best practices, and shared learnings to enable marketers, buyers, and sellers to “go” addressable.

download guide

The quest for addressability

Helping the television industry adopt addressability at scale

In the current landscape, bringing addressability to more TV inventory is a crucial step toward the ultimate goal of simplifying the delivery of addressable advertising for the new TV landscape.

more about us

Participants

Altice USA a4 Advertising
Comcast Advertising
DirecTV Advertising
DISH Media
Paramount
Spectrum Reach
Altice USA a4 Advertising
Comcast Advertising
DirecTV Advertising
DISH Media
Paramount
Spectrum Reach