Go Addressable is an initiative to advance addressable television advertising across the industry. This initiative aims to accelerate efforts to deliver scaled, addressable TV capabilities that make it even easier for advertisers to incorporate addressable TV into their advertising campaigns.
Go Addressable participants will help to achieve this through efforts around industry education, advocacy and enablement. Its mission is to address challenges facing the addressable TV ecosystem and then recommend actionable solutions, all while remaining committed to protecting personal information.
Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO are Go Addressable’s launch participants.press release