Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Report
Addressable TV Continues Its Momentum Among Advertisers for the Fourth Year in a Row
Among those advertisers who don’t currently use addressable TV, nearly two-thirds plan to start in 2026, highlighting a +53% increase…
Report
The Challenges of Using IP Address for Audience Identification and Measurement
Accurate identity resolution is critical for addressable TV advertising and cross-platform measurement. Given today’s fragmented media landscape, the growing instability…
Blog
Addressable TV Moves to the Forefront at the Go Addressable 2025 TV Upfronts Brunch
At Go Addressable, our mission is to accelerate the advancement of addressable TV advertising — and the 2025 TV Upfronts…
Report
Addressable TV Advertising’s Growing Role in the Upfronts
Over Two-Thirds of Advertisers Say Addressable TV Will Play a Role in Upfront Negotiations Advertisers continue to lean into addressable…
Video
TV, Unified: The Intersection of Addressability & Innovation – Insights from the Go Addressable 2024 Summit
BeetTV interviewed industry leaders from Blockgraph, Comcast Advertising, Dentsu, DIRECTV Advertising, PMG and Spark Foundry at Go Addressable’s fourth annual…
Report
Go Addressable and CIMM: Guidelines for Planning & Buying Addressable TV Advertising
The TV ad market is rapidly evolving as audiences’ viewing grows increasingly fragmented across a range of linear and non-linear…