Guidelines for Planning & Buying Addressable TV Advertising

This new report from Go Addressable and CIMM, is based on in-depth custom research and unveils results on addressable TV advertising usage and trends.

download guide
a couple sitting on the couch watching TV

Report

Addressable TV Advertising’s Growing Role in the Upfronts

Over Two-Thirds of Advertisers Say Addressable TV Will Play a Role in Upfront Negotiations Advertisers continue to lean into addressable…

Read More

Larry Allen, Go Addressable

Video

TV, Unified: The Intersection of Addressability & Innovation – Insights from the Go Addressable 2024 Summit

BeetTV interviewed industry leaders from Blockgraph, Comcast Advertising, Dentsu, DIRECTV Advertising, PMG and Spark Foundry at Go Addressable’s fourth annual…

Read More

Report

Go Addressable and CIMM: Guidelines for Planning & Buying Addressable TV Advertising

The TV ad market is rapidly evolving as audiences’ viewing grows increasingly fragmented across a range of linear and non-linear…

Read More

Insight

MVPD Addressable Delivers Unduplicated Audience Reach at Scale

According to the Deloitte 18th annual Digital Media Trends report, U.S. households spend $61 per month on four streaming video…

Read More

Blog

Go Addressable Summit 2024: TV Unified: The Intersection of Addressability and Innovation

Addressable TV Advertising Has Reached a Tipping Point in 2024 Go Addressable’s annual summit has served as the industry’s pulse…

Read More

Report

Addressable TV Advertising: A Tipping Point

Two-Thirds of Advertisers Plan to Start Using Addressable TV in 2025 The number of advertisers not using addressable TV advertising*…

Read More