Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Report
Inside the Modern TV Upfronts: Addressable’s Growing Role in 2026-2027 Negotiations
Addressable TV is now a foundational layer of how advertisers approach multiscreen TV planning, reflecting years of steady momentum and…
Blog
Go Addressable Summit 2025: The New Age of Addressable & Deterministic Identity
It was standing room only at the Go Addressable 2025 Summit, where over 350 agency, brand and industry partners gathered…
Report
Addressable TV Continues Its Momentum Among Advertisers for the Fourth Year in a Row
Among those advertisers who don’t currently use addressable TV, nearly two-thirds plan to start in 2026, highlighting a +53% increase…
Certification
The Challenges of Using IP Address for Audience Identification and Measurement
Accurate identity resolution is critical for addressable TV advertising and cross-platform measurement. Given today’s fragmented media landscape, the growing instability…
Blog
Addressable TV Moves to the Forefront at the Go Addressable 2025 TV Upfronts Brunch
At Go Addressable, our mission is to accelerate the advancement of addressable TV advertising — and the 2025 TV Upfronts…
Report
Addressable TV Advertising’s Growing Role in the Upfronts
Over Two-Thirds of Advertisers Say Addressable TV Will Play a Role in Upfront Negotiations Advertisers continue to lean into addressable…