Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Report
Go Addressable and CIMM: Guidelines for Planning & Buying Addressable TV Advertising
The TV ad market is rapidly evolving as audiences’ viewing grows increasingly fragmented across a range of linear and non-linear…
Insight
MVPD Addressable Delivers Unduplicated Audience Reach at Scale
According to the Deloitte 18th annual Digital Media Trends report, U.S. households spend $61 per month on four streaming video…
Blog
Go Addressable Summit 2024: TV Unified: The Intersection of Addressability and Innovation
Addressable TV Advertising Has Reached a Tipping Point in 2024 Go Addressable’s annual summit has served as the industry’s pulse…
Report
Addressable TV Advertising: A Tipping Point
Two-Thirds of Advertisers Plan to Start Using Addressable TV in 2025 The number of advertisers not using addressable TV advertising*…
Report
Debunking the Demo Myth: Addressable TV is Not Just for Older Adults
Adults Are Consistently Watching Both Linear and Streaming Contrary to some buyers’ beliefs, adults 18-34 still watch linear TV. Go…
Blog
Amid Economic Pressure, Addressable TV Advertising Is More Important Than Ever
In a post-pandemic efficiency-minded environment, marketers need to determine how to get the most out of each marketing dollar, and…