Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Insight
Preparing for Addressability
The broader Go Addressable initiative, uses the following overarching definition of addressability: Addressability encompasses video advertising experiences where a single…
Insight
Enabling Addressable TV Advertising to Achieve Specific Marketing Goals
For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…
Insight
Enabling Addressable TV advertising for Sellers
Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…
Insight
Go Addressable’s Shared Learnings and Easy-to-Use Solutions
Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…
Report
“Turning On” Addressable TV Advertising
The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a…