Insights
CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising
This new study identifies and quantifies systemic problems between IP addresses to households and individual email addresses, revealing a number of costly inaccuracies.
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Insight
Go Addressable 2022:
Event Recap & Replay
Our second annual Go Addressable event, Go Addressable 2022: Advancing The Future of Television on November 16th hosted a full…
Report
The Rise of Addressable Advertising
Research shows that addressable TV is well-positioned for success next year. In October of 2021 and 2022, Go Addressable partnered…
Report
The Market Value of Addressable TV
Countless options coupled with unique campaign objectives make media selection no easy feat for advertisers today. While we know there…
Blog
Addressable TV Offers Precision Audience Targeting for Marketers at Scale
Today, audiences are consuming content everywhere and, on every device, causing viewership fragmentation and numerous choices for marketers. As marketers…
Report
Addressability and the Future of TV Advertising
As the use of data and targeting continues to change the way advertisers approach advertising, addressability has emerged as an…
Blog
Addressable TV Advertising: Let’s Go
The world of TV advertising is undergoing a seismic change. As the use of data continues to fundamentally shift the…