Guidelines for Planning & Buying Addressable TV Advertising

This new report from Go Addressable and CIMM, is based on in-depth custom research and unveils results on addressable TV advertising usage and trends.

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Insight

Enabling Addressable TV Advertising to Achieve Specific Marketing Goals

For decades, marketers have used TV advertising’s mass reach to build brand awareness and preference. As its advertising capabilities have…

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Insight

Enabling Addressable TV advertising for Sellers

Each addressable enabled device (STB, Smart TV, Web or Mobile) that will be part of an addressable TV solution must…

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Insight

Go Addressable’s Shared Learnings and Easy-to-Use Solutions

Below are some examples of vertical business impact solutions that use addressable TV advertising capabilities: Media & Entertainment: TV Network…

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Report

“Turning On” Addressable TV Advertising

The Go Addressable Guide is one of the most comprehensive resource guides available for the industry. This resource is a…

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